Other businesses that want to increase sales of products that are harder to sell individually use what is known as point-of-sale promotions to make other products more appealing to customers who have already purchased something (See also Point of Sale Marketing). If, for instance, a cell phone store wanted to make peripheral items like headsets and car chargers more appealing, the store could offer a promotion that gives customers a discount if they purchase those peripherals on the same day when they purchase their phones. Since the store’s customers have already committed to a larger purchase (the phone), they are more likely than other potential customers to be interested in buying phone-related peripherals. The discount forces the phone-buying customers to imagine having to pay full price at a later time for the same product.
What is Promotional Marketing
Promotional marketing is the use of any special offer intended to raise a customer’s interest and influence a purchase, and to make a particular product or company stand out among its competitors.Promotional marketing not only encourages sales of a particular product, it also increases the likelihood that customers will remember specific details about the company. Recent data from the Promotional Products Association found that 76% of people who own promotional materials remember details about the promotion itself, the company it promoted, and even special contact info like phone numbers and email addresses tied to the promotional campaign.
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